Advanced Insights and Analytics in Research

Empowering organisations and individuals by unlocking the potential of advanced analytics.

Market research and advanced analytics play complementary roles in providing insights into consumer behaviour and market trends. Data analytics is increasingly making its way into the sector, but there is still a chasm between the specialisms, with people often sitting in siloed teams.  

Data Analytics Council - Jake Steadman

MRS is putting increased focus and resources into the world of data analytics with a new sub-committee of individuals. The Advanced Insights and Analytics Council  has two wide-reaching aspirations:  

1. Encourage and support those in the research industry to understand, and collaborate more with analytics and data science.
2. Showcase the research industry as an exciting, innovative and challenging space for advanced analytical skills.  

If you are interested in finding out how you can get involved in the work of the MRS Advanced Insights and Analytics Steering Group email info@mrs.org.uk 

There are already training courses, conferences, awards, webinars and a dedicated network for advanced data practitioners called ADA. Plus you can keep up-to-date on how big name brands are using analytics for commercial success at Research Live.

What you need to know from the IPA Insight Summit 2024

In the latest post on the Advanced Insights and Analytics blog, Alex Maddox reviews the recent IPA Insight Summit 2024

New on the AIA blog

Case studies

Pattern recognition: detangling customer's path to purchase - A SKIM case study

The empathetic chat-bot: improved generation and analysis of audience qualitative text data - A Pansenic case study